EVERY STORY HAS A NAME
FiftyThree’s story began with Paper. What began with three guys building an app out of a New York City apartment has gone on to become one of the most celebrated applications on iOS, defining mobile creativity and winning Apple’s 2012 iPad App of the Year. Paper embodied our belief that technology should support the human need to create. It’s a beautifully simple app that lets anyone capture their ideas and share them over the web. For millions of creators around the world, Paper is where they call home for their ideas—100 million, in fact, over the last two years. Paper has come to represent endless creative potential, and we couldn’t have asked for a better beginning to our story.
Stories have twists.
So it came as a surprise when we learned on January 30th with everyone else that Facebook was announcing an app with the same name—Paper. Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what’s going on?
We reached out to Facebook about the confusion their app was creating, and they apologized for not contacting us sooner. But an earnest apology should come with a remedy.
Stories reveal character.
There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.
On a personal level we have many ties to Facebook. Many friends, former students and colleagues are doing good work at Facebook. One of Facebook’s board members is an investor in FiftyThree. We’re a Facebook developer, and Paper supports sharing to Facebook where close to 500,000 original pages have been shared. Connections run deep.
What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it “Move fast and break things” or “Move fast and make things”?
We’re all storytellers. And we show care for each other by caring for our stories. Thanks for supporting us.
Co-Founder and CEO
Fezzes are cool.
Hell yes, I want to be part of this gang.
You don’t realize how happy I am. I am partially responsible for this.
Whaddaya mean you’re responsible? TELL MORE TEASY McTEASERSON!
Apparently his daughter is a nerdfighter. Also, I guess Neil is a nerdfighter? What?! He’s my HERO. I can’t…I can’t even…yeah.
He’s had enough your bullshit.
You want perfection? It doesn’t exist.
“Finally, as far as the criticism of the destruction, I like the fact that this film has caused it. Because that means that audiences are inherently finding this film to be a more serious production than Marvel films. …If you have a movie, where buildings are falling all over the place, aliens are coming out of a black hole to destroy New York city, and the Hulk is smashing through buildings that are shown to be populated with people – and you give it a pass… Yet you look at this film and criticize it for it- That’s because, whether you know it or not, the film got you. You felt this film was real. And the people in the buildings, the destruction you were seeing resonated with you in a way The Avengers didn’t. There’s nothing wrong with The Avengers, it’s a good movie. But if you are bothered by what you see in Man of Steel, yet you enjoy what you see in The Avengers, that’s because the movie is working on a different level. And I think that that is one of the strengths of the film.” -Justin Bolger, Modern Myth Media
Call of Duty: Ghosts
June 7th, 1942: Edward Hopper completes his best known painting, the seminal Nighthawks. When asked by a Chicago Tribute reporter about the philosophical meaning behind the diner having no clearly visible exits Hopper responded, “Shit. Fuck. I did it again. Goddamnit. Fuck. Not again. I did it again. Shit.” and slammed his hat on his leg.
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